Many elements contribute to a good conversation when a consumer makes a purchase on your website. Trust, design, speed, and usability are just a few examples. It would be too simple to limit the cause to just one such element.
If your site’s design, speed, usefulness, and credibility have led the consumer to your product page, one of the primary selling elements is the product photos.
Product photos are, in fact, one of the last components of the conversion jigsaw. Here’s how to make sure you’re getting the most out of your product images.
1. Do Not Skimp on Images
It is critical that your eCommerce site has as many photographs as necessary to demonstrate the product’s appearance. Remember not to submit duplicate pictures as you create your product image portfolio. Images should be of good quality while also being optimized for web development (a Content Delivery Network can come in handy here to serve high-res images). Users may be unable to make a purchasing choice and will leave your website if you do not provide high-quality photographs.
The Urban Outfitters website is excellent at this. The photographs in the top screenshot demonstrate what the dress looks like from various angles, revealing all of the subtleties in the process. The second photograph even displays how the item appears with another product, implying another method to wear the garment.
2. Include 360° views in your images to make them more dynamic
A 360-degree product view enables your buyers to move the product around and observe it from all angles. Your eCommerce site will need significantly fewer graphics with a 360-degree perspective.
This strategy seeks to imitate the feeling of coming into a shop and physically touching and manipulating a product.
When DueMaternity.com introduced a 360-degree view to its items, its conversion rate increased by 27%, and when Golfsmith.com added 360-degree views to select products, its conversion rates increased by 30-40% over those with conventional photography.
3. Put Your Product Images in Context
Set your product in the proper context. A visual of the target audience utilizing the product clarifies what the product is, how it is used, and who is likely to use it. It also offers the consumer a feeling of the product in use.
Today, most marketing is about selling an experience rather than a product. Putting your product in context does this.
4. Discover the Best Zoom
Finding balance is key to Zoom. Too little zoom might be ineffective, while too much zoom can throw the output out of focus. The picture should be zoomed in so that the viewer can see every significant feature, similar to how a prospective consumer would see the goods in a physical shop.
A good mix of zoom functionality will provide a better shopping experience. Remember that if a prospective consumer is in the shop, they may pick up the item and examine it attentively. The proper zoom balance will increase their confidence in their buy.
5. Display the Texture of the Product
The texture is significant for certain items. This might be troublesome since it can be difficult to obtain a sense of a product’s texture from a digital photograph. This may regrettably mislead a consumer, causing them to be dissatisfied with their purchase and perhaps leave a (justifiable) negative review about your product. Not to mention the extra costs incurred by your company’s support team in handling a consumer complaint and replacing such items (depending on what your returns policy is).
It is OK to breach the ‘perfect zoom’ requirement in certain circumstances if a product has a distinct texture so that the texture of an item may be exhibited. Zooming in close will help reveal the texture.
The texture is very essential in the furniture sector. The amount of magnification in the Ashley Furniture photograph above enables you to examine the product’s distinctive texture. This may be the selling point for certain clients, and you may be missing sales if they are unable to notice the texture.
6. Display a picture for each color or style variation
How many times have you purchased something online just to discover that it was not the color you expected? Simply, if your product comes in 12 distinct colors, you should have photographs of the product in each color.
Instead of just listing the colors, present the product in each of them. This may be accomplished in two ways:
1. On the catalog product page, list the color choices. When a color is selected, the page is updated with a larger picture of the product in the color selected.
2. Display many images of the goods in various hues. Each color would have its own picture in the product image gallery.
The first approach, which is more accessible for consumers, condenses a product with many styles/colors into a single product page.
7. Display the Product’s Size
It may be vital to show the size of your goods in order for your buyers to grasp its true size. If your product is little, place something small (with which prospective clients may identify) next to it so they can readily compare. The same logic applies to long or tall goods.
Many retailers accomplish this by stating “real size” next to the picture (if the product is tiny enough). Starbucks will sometimes use this to display the size of their beverages on a chalkboard. This approach is applicable to more than just online retail businesses.
Instead of being in a real-world context, product photographs often have a white backdrop. When displaying scale, a white backdrop may not be sufficient. Placing the goods in a realistic location, such as a living room, kitchen, or on deck, will assist put the object into perspective and demonstrate its true dimensions.
The product page above displays the device both alone and with a person’s feet on it. This gives the buyer a feeling of size by demonstrating that it is big enough to rest your feet on and solid enough to stand on.
8. Are there any surprises?
Some goods contain hidden features or compartments in unexpected locations. Instead of your consumer being astonished to discover that the bed frame they bought contains a concealed drawer, the product picture should highlight just that (and use it as a selling point over similar competitor products).
It is critical to have a picture that clearly shows every feature of a product. Displaying the attributes that distinguish the goods will aid in their sale.
9. Make use of videos to better convey how the product seems in real life
The goal of a product video is to demonstrate the product in action, assist people to understand the product, and offer as much information to prospective buyers as possible. Unlike photographs, videos may transmit a great deal of information in a short period of time.
How do people feel about it? How does it seem under various lighting? What are your plans for it? What other possibilities do you have?
When it comes to expressing many aspects of a product, videos are considerably more successful than photographs alone.
10. Keep the Customers’ Clicks
To optimize usability on a product page, include all product variants on the same page so the consumer may choose between alternatives without leaving the page. The screenshot below from Urban Outfitters demonstrates this with both the frame type and size.
Going to the search box and searching for a different version, or returning to the search results to view a picture of the other version of the product, is a waste of the user’s time.
Brainsol Technologies is a well-known digital marketing agency that specializes in strategies that provide exceptional ROI and long-term economic success. Brainsol Technologies offers SEO, content marketing, lead generation, and PPC services, among other things.